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This course opens up an essential territory of successful and sustainable business for people at all levels in your organization! Two giants of strategic thinking, Andrew Campbell and Peter Johnson, have shown that it is companies, not markets, that are responsible for creating new products and services, and for reaching their markets in new and exciting ways.
This course emphasises the point that corporate strategy is the core responsibility and rightful concern of people at all levels of an organization, and not as previously assumed, the territory only of the senior executive at head office. Indeed, in today’s digital age, it is imperative that people in organizations become skilled in strategic thinking as much as in other technical or commercial activities. Otherwise how will organizations be able to respond quickly enough to the new dynamics of business, commerce or the various professions.
“A good strategy always depends on vision, persistence and the humility to learn from adversity.”